How Artificial Intelligence is Transforming the Real Estate Market in Portugal

Artificial Intelligence (AI) is rapidly transforming the real estate market in Portugal, bringing practical solutions that enhance efficiency and results.

According to PwC Real Estate Trends Europe 2024 and the European PropTech Association, the main impacts of AI in real estate are:

- More efficient prospecting
AI analyses market data and identifies properties with the highest potential for sale or investment, optimising the time of consultants and developers.

- Automated valuation
AVM (Automated Valuation Models) estimate market values based on real transactions and property characteristics, following standards such as EVS 2020 – TEGoVA.

- Personalised buyer experience
Chatbots and recommendation engines suggest properties aligned with the client’s profile, increasing conversion rates.

- More precise real estate marketing
AI segments audiences with a higher probability of purchase or investment, optimising campaigns and paid ads.

Although AI adoption is still growing in Portugal, it is already delivering clear results in prospecting, valuation, and real estate marketing.

At Blast Advisors, we use the best technological solutions to maximise results in property sales and management.